Your challenge - build a successful print/media business that values CSR - Corporate Social Responsibility management practices - and still make profits.
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The media industry produces billions of newpapers, magazines, books and other forms of communication every day. Each item uses vast amounts of non- renewable resources in its production - energy and materials. Much of the output is sent to landfill as waste on a daily basis.
Each item is (indirectly) responsible for the production of additional carbon dioxide, released into a global environment already suffering from ecological imbalance.
Can business be run in an environmentally responsible way ?
What are the important issues ?
How do you measure carbon use in business ?
What is a carbon footprint, and how do you calculate it ?
Your challenge - build a successful print/media business that values CSR - Corporate Social Responsibility management practices - and still make profits.